Consumer cos gear up to make most of rural demand


Rural demand has been the highlight for India Inc in a Covid struck year, with 55% of rural household incomes indicating nearly 9-10% growth in the current fiscal compared to 2-3% growth the previous year.

Synopsis

Large consumer goods companies said they are pushing additional stocks to retailers and offering volume linked incentives especially in smaller rural markets in the last quarter of the financial year to leverage strong demand in rural India.

New Delhi: Large consumer goods companies said they are pushing additional stocks to retailers and offering volume linked incentives especially in smaller rural markets in the last quarter of the financial year to leverage strong demand in rural India. “We are focusing on direct market and outlet coverage by adding markets in lower population groups. This together with revival of modern trade from the third quarter onwards and continued impetus

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